American Indian Studies created a logo and motto twenty-five years after the program was established in 1982. Credit goes to a department wide effort led by Dr. Robert Martin, AIS Associate Head and chair of the Logo and Motto Committee. The group worked several months to develop the logo and motto unveiled to the public at the May 2007 AIS Convocation. A process; guiding principles, and design elements were generated by the group to guide their work. A brainstorming session resulted in the motto “First in Native Knowledge” to reflect the AIS distinction of being at the forefront of graduate Indian education for twenty-five years. The logo design is a turtle rattle—an instrument used by many tribes for ceremonial purposes and regarded as sacred. Key colors are the UA red and blue; graphic image by Gerald Dawavendewa.